The campaign starts on Monday. The banner has to be swapped on Friday afternoon, and IT has a two-week queue.
In each of them what counts is how many people have to get involved to change one sentence.
New artwork and a new line need a release. The ticket goes into the sprint and the campaign starts without a banner.
In LessCMS: you open the page, swap the image and the text, and publish. No ticket and no waiting.
A separate subpage is a project: mockup, build, testing. It takes two weeks; the campaign lasts three.
In LessCMS: you assemble the landing page from ready-made blocks and give it its own address and its own meta. An hour's work.
Nobody knows who changed what. Restoring the previous version is a job for someone with server access.
In LessCMS: version history shows the author and the moment of the change. You restore the previous version in one click.
A landing page is an ordinary page with its own address. You can have ten of them and they do not get mixed up with the rest of the site.
Create an account and build a landing page for your next campaign. You will see how long it takes without a ticket.