The customer is looking for a contractor. They check what you do, how it turned out for others and what it costs.
On a typical company website each of them ends with a call to the IT person.
You have started installing heat pumps. There is not a word about it on the site, because adding a section needs somebody who knows the code.
In LessCMS: you add an entry to the service list — name, description, price from, photo. The subpage and the menu item appear by themselves.
You have ten photos from the site. They go to Facebook, because putting them on the website would take a week of emails.
In LessCMS: you open the panel on your phone, add the project and the photos. The gallery updates immediately.
You have put your rates up, but the site still shows a price list from two years ago. The customer calls to complain.
In LessCMS: you change the number in the "price from" field. It shows everywhere, because it is a single source of data.
Service and project subpages are created from the lists. You do not click them together and you do not police the menu.
You set once what fields a service has. After that, adding another means filling those fields in — with no page to lay out from scratch.
There are usually between five and fifteen. Name, short description, price from.
A few of the best will do. You can add the rest as you go.
The certificate is issued automatically and you set redirects from old addresses in the panel.
No card and no sales call. See whether it can be done after hours.
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