LessTools
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Use cases

A product catalogue without a store

You do not sell online, but the customer has to see the range, the specifications and download a data sheet.

Scenarios

Three situations from the sales team

All of them come from the catalogue being a file rather than part of the site.

An enquiry from abroad

A customer searches by specification

They type a model code and a power rating into Google. Your catalogue is a PDF whose contents the search engine does not index. They end up at a competitor.

In LessCMS: every product is a separate page with the specifications in the content — the search engine reads them just like text.

A change to a series

A corrected specification

The PDF has to be fixed, regenerated and swapped on the site. For a month the sales team keeps sending the old version.

In LessCMS: you change the value in a field. The product page and the downloadable file point at one source.

A trade show

A customer wants the specification

You send an email with an attachment, because there is no way to download the document from the site.

In LessCMS: the data sheet sits on the product, and the enquiry form is on the same page.

What you build

The site you will end up with

Products are split by series and by application. Filtering works on the same fields that describe the product.

/ what you make, plants, certifications /products catalogue filtered by series /products/series-x products in one series /products/px-450 a product page with specs and files /downloads every data sheet and manual /enquiry quote request form /contact sales reps and regions
Content model

One product is one entry

How many fields is up to you. Technical catalogues often run to a dozen or more, and that is not a problem.

  • Products indexed individually, not buried in a PDF
  • Filtering by series and application without writing code
  • A quote request straight from the product page
text Name and model code
number Technical specifications
file Data sheet
images Photos and drawings
select Series
select Application
Where to start

Three steps to get going

1

Decide the product fields

Take a data sheet and copy the headings off it. That is a ready-made set of fields.

2

Enter the first series

The rest is the same form repeated — and it can be split between several people.

3

Add the files

Data sheets and manuals are uploaded once; after that you only swap versions.

A catalogue the search engine can find

Create an account and enter one product. See what its page looks like.