A client is entrusting somebody with their case. Before they call, they check practice areas, people, and whether you write about what you know.
The difference comes from whether a practice area has its own page or is a paragraph in a list.
All the practice areas sit in one paragraph on the homepage. The search engine has nothing to show, so it shows nothing.
In LessCMS: every practice area is a separate page with a description, how a case proceeds and common questions — aimed precisely at that phrase.
The photo and biography have to be sent to somebody who pastes them into code. It takes two weeks.
In LessCMS: you add the person to the team list like an entry. They appear on the site and next to their practice areas.
The piece ends up on LinkedIn, because the site has no blog and adding one is a project of its own.
In LessCMS: you publish an article in a few minutes. It has its own address, its own description and goes into the sitemap.
Practice areas, people and articles are three lists. You set the relations between them in a form — a lawyer points at their practice areas.
These are the fields that work most often in this line of work. You can change them — they are not imposed.
Create an account and describe your first practice area. The rest is the same form again.
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